Charles Duhigg is a Pulitzer-winning business correspondent for the New York Times. He examines social science evidence to discuss how habits form.
Duhigg shows how simple habits and patterns can have a significant impact on performance and marketing success. He uses case studies like how marketers turned Febreze from a flop to a billion dollar company.
In his best-selling book, "The Power of Habit: Why We Do What We Do in Life and Business", he articulates the power of building habits:
"Routine basically gives us the mental freedom to think about what's actually important. That way we don't have to think about all the mundane aspects of life. Getting to relegate all those things to sort of an automatic thought process, we gain all the mental bandwidth we need to do the really important things in life.”